The Case of LinkedIn Leadership Branding

A courtroom where etch defends the power of personal branding… and wins the jury with wit, wisdom, and a little flair. 

Scene: Courtroom of Relevance 

Judge seated. Spectators in place. LinkedIn algorithm watching silently from the gallery.
The defendant? A sceptical leader.
The advocate? etch, unapologetically sharp, strategic, and dressed in scroll-stopping conviction. 

Bailiff: “Court is now in session. The Honourable Judge of Visibility presiding.” 

• Question 1: “etch, why does a real leader need to be visible on LinkedIn?” 

etch:
“Because unseen leaders don’t get heard.
And unheard leaders don’t get invited.” 

• Question 2: “But if someone is doing good work, shouldn’t that speak for itself?” 

etch:
“Work speaks.
But stories echo.
If you want to lead beyond your team, your voice needs a stage. LinkedIn is one.” 

• Question 3: “Aren’t you just suggesting we chase clout?” 

etch:
“No, Your Honour. I’m suggesting they own their credibility.
We don’t chase trends.
We craft trust.” 

• Question 4: “What if the leader doesn’t have time to write or post?” 

etch (smirking):
“That’s exactly why we exist.
They lead—we shape the narrative.
Think: Partnership, not ghosting the platform.” 

• Question 5: “But what if the content sounds like showing off?” 

etch:
“Then it’s written wrong.
We don’t write to brag. We write to build.
It’s not ego. It’s experience, shared with purpose.” 

• Question 6: “How do we know it works?” 

etch (points to evidence board):
Exhibit A: A founder whose post got investor DMs.
Exhibit B: A leader invited to panels after telling one story.
Exhibit C: The leader whose inbox now holds opportunity—not unread updates. 

• Final Question: “Why etch? What makes your argument irrefutable?” 

etch: 
“Because we don’t build influencers.
We build leaders who influence.
That’s not just strategy—that’s legacy.” 

• The Theatric Win: 

etch (to the jury): 
“Ladies and Gentlemen, the verdict is simple.
In a world full of noise, the most powerful thing a leader can do…
is speak with clarity.” 

• Judge (smiling):
  “Case closed.
                       etch, you may now go build a brand worth following.” 
• Sign-Off:  

etch – Your Voice Behind the Vision.
Not louder. Just smarter.
And absolutely unforgettable. 

 

Storyteller