Your Best Brand Ambassadors Already Work for You

Personal branding, years ago, was all about headshots, keynote quotes, and maybe a feature in a business magazine. Today? It might be someone from accounting, posting a candid update on LinkedIn (emojis included) about you or your company. 

Welcome to the era of employee advocacy, where your team becomes your most trusted storytellers, your message travels further, and your leadership brand gets more relatable (and far more interesting) in the process. 

• “Trust Me, I Work Here.”

We’re conditioned to scroll past corporate content. But when a real person shares something meaningful about their company, something personal, positive, and refreshingly jargon-free, we pause. 

Why? Because people trust people. In fact, content shared by employees is trusted 76% more than content shared by the company itself.  

• Your Vision – Now with 561% More Reach

Here’s the math: brand channels can only go so far. But when your employees share your message, it travels 561% farther.  

Think of it this way: your official brand voice is a well-produced podcast.
Employee advocacy? It’s the viral remix- louder, livelier, and everywhere at once. 

• Thought Leadership, Crowd-Sourced

When employees reference your strategy, quote your all-hands insights, or share that new whitepaper with pride, they’re not just amplifying your message, they’re joining the conversation. 

It’s the business equivalent of being retweeted by your smartest friends; only this time, you hired them. Nicely done. 

• Human not Just Resources.

When employees post about leadership, culture, and the work they’re proud of, it personalizes your brand. Suddenly, you’re not just “the CEO.” You’re someone who knows everyone’s coffee order and once danced during a team call. 

That’s not just endearing, it’s powerful brand equity. 

• Culture – Now Playing Across All Channels

Culture can’t be faked. But when it’s organically shared by employees, it becomes proof not PR. 

Whether it’s friday wins, how you handle failure, or the Halloween costumes leadership wore, these snapshots of workplace life give outsiders (including top talent) a real sense of what it’s like to work with you. 

• Employee Engagement: Sponsored by Pride 

People want to feel proud of where they work and they want to share that pride. A thoughtful advocacy program lets them do just that, while subtly reinforcing culture and community. 

Want bonus points? Recognize and reward advocacy. It turns occasional posters into genuine brand evangelists (the good kind not the cult kind). 

• Consistency, Not Cloning

A structured advocacy framework ensures messaging stays aligned without sounding robotic. Think of it like an orchestra, your team’s playing from the same sheet music, but they’re still choosing their instruments. 

Leaders set the tone. Employees bring it to life. 

• Crisis Control, The Human Way

When things get tough, people expect leadership to speak up. But when employees echo that message with real stories and grounded support, it lands differently. 

It’s the contrast between “we’re doing our best” in a press release and “my team showed up today in incredible ways” in a LinkedIn post that sparks 100 thoughtful comments. 

Your Team is Your Brand 

Employee advocacy turns leadership branding into a team effort. It amplifies reach, builds trust, humanizes the message, and brings depth and nuance that no press release ever could. 

If you’re not investing in it yet?

Now’s the time.
Give your people the tools.
Offer the platform.
Your Sales team will thank you.
So will your new intern. 

Storyteller